A next-generation open-source loyalty management platform designed to help businesses retain customers, boost engagement, and grow revenue. Built on a flexible API-first architecture, our Loyalty Engine empowers brands to launch tailored loyalty programs that deliver measurable impact across digital and offline channels.
Capabilities
Headless & API-Driven
Integrate seamlessly with mobile apps, e-commerce platforms, POS systems, CRM tools, and partner networks. Our API-first architecture allows developers to embed loyalty functionality anywhere, ensuring real-time synchronization and smooth customer experiences across all channels.
Highly Customizable
Create loyalty programs that fit your business perfectly. Support for points, tiers, cashback, and hybrid models means you can define earning rules, redemption methods, and promotions tailored to your customers’ behavior. Launch campaigns for niche segments or run enterprise-scale loyalty strategies with ease.
Omnichannel Support
Engage your customers wherever they interact with your brand—online, in-store, mobile apps, or through partner ecosystems. The platform ensures consistent and frictionless experiences, with points, rewards, and tier status updated in real time.
Scalable for Growth
Whether you have thousands or millions of customers, the platform grows with your business. Enterprise-grade architecture, cloud-native deployment, and elastic scaling handle seasonal spikes, geographic expansion, and high transaction volumes without compromising performance.
Data-First Approach
Gain actionable insights into customer behavior and engagement. Advanced analytics dashboards provide a complete view of program performance, helping you personalize rewards, optimize campaigns, and measure ROI. Make decisions that maximize retention and drive measurable growth.
Loyalty Program Builder
Design, launch, and manage multiple loyalty campaigns effortlessly. Define rules, assign rewards, and segment customers for targeted campaigns. Automation ensures that promotions are delivered at the right time to the right audience.
Customer Engagement Tools
Boost engagement with personalized communications, push notifications, and in-app messages. Track interactions, measure participation, and continuously refine campaigns to enhance customer satisfaction and brand loyalty.
Rewards Marketplace
Offer an extensive range of redeemable rewards—gift cards, partner discounts, exclusive experiences, or in-store perks. Customizable reward catalogs let customers choose what matters most to them, increasing program adoption and satisfaction.
Analytics & Reporting
Track loyalty program performance through real-time dashboards and detailed reports. Analyze points earned, redeemed, and expired, measure customer lifetime value, and uncover trends to improve program effectiveness.
Features
Points & Rewards Management
Coupons & Vouchers
Loyalty Program Builder
Rewards Marketplace
Tiered Loyalty Programs
Referral Programs
Customer Segmentation
Analytics & Reporting
Benefits
At LyraMinds, we don’t just provide a loyalty platform—we empower businesses to build meaningful, lasting relationships with their customers. In today’s competitive market, it’s not enough to offer points or rewards; modern loyalty demands personalization, real-time engagement, and data-driven strategies that create measurable business impact.
Who Can Use It?
Our Projects
Cloud Control
Cloud CLI

